Architecture Management Metrics PPC 
ConversionXL
DECEMBER 16, 2020
Or if your management refuses to justify the costs of A/B testing? Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). For one, you’re optimizing for micro-conversions—user engagement metrics that, you’re assuming, will translate into improvements at the macrolevel (i.e.
ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.
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The Next Web
JULY 8, 2013
In the last few months we’ve been seeing great growth in 3 key metrics: The number of websites signing up and using the system. Now the company has better people for every task and I need to manage more and focus more. Currently we are based in Israel and we are making steps in establishing our US based HQ. Setting goals.
Occam's Razor
JANUARY 30, 2012
Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. You pick the period for comparison, your the necessary dimension and metric, add the condition, type a value and you're in business.
Occam's Razor
FEBRUARY 20, 2012
Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Competition (who comes up first consistently, ppc and organic). While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Check the Google Analytics metrics.
marketingland.com
OCTOBER 8, 2012
8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” ” Every metric you have for success implies you’d like more or less of that metric, so you always have a wished-for outcome at hand.
ConversionXL
APRIL 12, 2017
Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.
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