The Customer Development Manifesto: The Startup Death Spiral (part.
Steve Blank
SEPTEMBER 7, 2009
Now the board collectively raises both eyebrows and looks quizzically at the CEO. Not only hasn’t the sales team delivered the sales numbers, but now the CEO is sweating because the company is continuing to burn cash at what now seems like an alarming rate. She gets a brief honeymoon of a few months from the CEO and the board.
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