The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
Most sales and marketing executives hired into a startup look at the “first customer ship date, look at the calendar on the wall, and then work backwards figuring out how to do their job in time so that the fireworks start the day the product is launched. release of the product. 3 , on August 31, 2009 at 12:48 pm Said: [.]
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