The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
Or, “Look at our returns, its always worked for us.” Some firms correctly point out that, “It’s fine if 8 out of 10 of our companies fail if the remaining two return 20x our money. That’s a better return than having 10 out of 10 companies succeed and each return 2x our money. I added some comments there [.]
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