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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. They got an ROI of $2 on every $1 spent.

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How to Conduct a SaaS Funnel Audit

ConversionXL

This article will show you how to conduct a SaaS funnel audit , especially if this is your first time conducting one. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 101
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How to Write a Business Plan

Up and Running

> Know your audience. Your plan should be written in a language that your audience will understand. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. These rows show the expenses related to delivering your product or service. Profit and Loss Statement.

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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

After you get past hobby project you quickly get into the realms of a) serious revenue being directly dependent on the website, b) serious hard costs like fully-loaded developer salaries for doing suboptimal “cobble it together ourselves from monit scripts” solutions, and c) serious career/business reputational risks if things break.

Revenue 62
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Find a location that has a target rich audience (aka Bar). If you’re looking to find / earn a technical co-founder then Andrew’s article is the best read. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. If you’ve raised a series A, then pay yourself market rate.