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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. We explored those scenarios in an article on how to calculate and maintain healthy CACs. MRR, churn rates, and other factors that affect your LTV/CAC ratios. Total spend on acquiring customers. Ideal for a scaling business.

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How to Write a Business Plan

Up and Running

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. These rows show the expenses related to delivering your product or service.

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Doubling SaaS Revenue By Changing The Pricing Model

www.kalzumeus.com

After you get past hobby project you quickly get into the realms of a) serious revenue being directly dependent on the website, b) serious hard costs like fully-loaded developer salaries for doing suboptimal “cobble it together ourselves from monit scripts” solutions, and c) serious career/business reputational risks if things break.

Revenue 62
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The Biggest Gamble of Your Career

Software By Rob

When I left salaried employment for consulting in 2006 it felt like a big gamble. And worse yet, I started to see a trend… Many of the new subscribers I was adding through my tried-and-true marketing efforts were churning out after a few months of use. ” Now we just call it churn.

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The Biggest Gamble of Your Career

Software By Rob

When I left salaried employment for consulting in 2006 it felt like a big gamble. And worse yet, I started to see a trend… Many of the new subscribers I was adding through my tried-and-true marketing efforts were churning out after a few months of use. ” Now we just call it churn.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you’re looking to find / earn a technical co-founder then Andrew’s article is the best read. When starting a new venture, esp one in concept phase should you be drawing a salary? If you’ve raised a series A, then pay yourself market rate. I personally only take salary once there’s profits. How can i find this person?

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.”

Retention 101