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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

So what that means is your customers are searching for your product or service, but they don't actually click anywhere, including clicking to your website. And that looks different for a B2C journey versus a B2B journey. Like we're doing it today, make sure that we have the video content and then also repurposing it for articles.

SEO 69
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10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

A 2016 article in Fortune revealed that for the first time, consumers were making more purchases online than in stores. Yet it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. And is it helping or hindering your business?

Mobile 48
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all.

Demand 95
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. To measure product usage and traction over time, we use tools like Alexa , AppAnnie and Google Analytics. 1) Market fund.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. So, how do you get their attention? With demand generation.

Demand 91
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. I previously posted a detailed presentation with sales technology tools useful for B2B sales.