Article B2C Metrics PPC 
ConversionXL
NOVEMBER 22, 2022
Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.
ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.
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ConversionXL
OCTOBER 30, 2021
In this article, you’ll learn how to do just that. Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . Generating awareness through PPC. You can do this by tracking metrics and user behavior. Image source.
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. total revenue / total spend).
ConversionXL
MARCH 10, 2017
Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights.
Occam's Razor
FEBRUARY 20, 2012
Competition (who comes up first consistently, ppc and organic). News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Check the Google Analytics metrics. Good context.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Start a conversation.
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