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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In this article, you’ll learn how to do just that. For example, person #1 is searching for “the best social media software for automation.” Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . Easy to Use. Image source.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. For instance, using coupon codes or a free guide to incentivize first-time visitors.

Metrics 105
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. The reviews prove it. Image source.

Email 136
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How to Minimize A/B Test Validity Threats

ConversionXL

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.)

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights. It helps to code your data: needs / wants, pain points / benefits, hesitations, likes / preferences, etc. Would that be due to the lower character count?

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). Competition (who comes up first consistently, ppc and organic). Any technical notes I can make for the future (analytics or coding)?

Web 138