How to Conduct a SaaS Funnel Audit
ConversionXL
AUGUST 12, 2016
This article will show you how to conduct a SaaS funnel audit , especially if this is your first time conducting one. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate.
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