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How to Segment A/B Test Results to Find Gold

ConversionXL

This is especially true of big businesses: Chad Sanderson, Subway. If the target audience was large enough, they give you an idea of the general trends, but not specific trends within certain groups. Chad Sanderson explains that you must have a methodology to segmentation: Chad Sanderson, Subway. Chad Sanderson, Subway.

Chad 112
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. After you’ve established your goals, you can dive into audience research. Step 1: Define your goals for email.

Email 133
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Use data enrichment.

Retention 106
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. And I can explain what that is. Right, right.

B2B 79
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Email Testing: Going Beyond Open Rate and Click Rate

ConversionXL

Email is one of the few marketing channels that spans the full funnel. The best customer journeys are segmented and personalized, whether based on activation channel, landing page , or onboarding inputs. Campaign Monitor found that marketers who use segmented campaigns report as much as a 760% increase in revenue.

Email 121
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Who’s the audience? Conclusion.