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Stop trying to please Google with SEO and start properly hyper targeting your audience

The Next Web

Richard Baxter is the CEO and founder of SEOgadget , a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive industries. SEO is such an exciting, fast moving discipline to keep track of. Here’s an example. Tools that can help.

SEO 136
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Transcript of When and How to Sell Your Business

Duct Tape Marketing

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. This is John Jantsch.

Chad 46
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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

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The unimportance of product names

37signals.com

Search is the way most people wind up finding us anyhow. If you’re lucky enough to have a 37signals-esque audience, then you don’t need to worry too much about a name (though all of your product names are pretty good). I seriously doubt I’ll ever have that audience. True, building an audience def helps here.

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Twitter Link Roundup #270 – Exemplary Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Crowds go crazy at his live shows where audience participation and collaboration is a core element of the performance. Congratulations to Deacon and the animators, Jake Fried, Chad Vangaalen, Dimitri Stankowicz, Colin White, Taras Hrabowsky, Anthony Schepperd, Masanobu Hiraoka, Caleb Wood, KOKOFreakbean! link] crowdspring.co/1KQ30VW

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. All the search marketing in the world and email marketing in the world will not make you aware of that opportunity cuz they're just not gonna talk to anyone. It does a good job.

B2B 83
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

When presenting data , the key question is “What do you want your audience to walk away with?” Who’s the audience? Will Critchlow: “What If Your Winning CRO Tests Are Screwing Up Your Search Traffic? Or Your SEO Changes Are Wrecking Your Conversion Rate?”. SEOs were only marginally better than non-SEOs.