Audience Channel Clickthrough Distribution 
ConversionXL
MAY 22, 2017
Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Basically, a tactic’s effectiveness fades with time as an audience is exposed to it more often.
ConversionXL
OCTOBER 21, 2014
In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads.
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ConversionXL
SEPTEMBER 24, 2020
I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. The team over at Post-Planner experimented with a post that said “good-morning” to their Facebook audience at 7 a.m. It comes down to understanding how the channel actually operates—not how you’d like it to operate.
ConversionXL
MAY 22, 2014
The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. represent themselves visually speak to a much larger visual preference about the audience you’re trying to target. The question is – how? Otherwise you’re out.
Duct Tape Marketing
MARCH 3, 2017
It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?
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