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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- 5- Calculate stock reorder levels Photo Credit: Dani Mechlowitz When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Alex Nigmatulin, PRNEWS.IO !

eCommerce 130
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335
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How to Build and Measure Brand Awareness

ConversionXL

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

They tick all three boxes in the “brand mass” department: They have a strong reputation in the market (as evidenced by continuous stock price growth) They’re incredibly relevant (there has never been a time where renewable energy was more important) They’re a giant in their industry, owning more than 80% market share. Take Tesla.

Metrics 157
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If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

Up and Running

Promotional Channels. Audience Engagement. Remember that investing in your marketing budget is like investing in a companys stock. Marketing Strategy. Campaign Development. Content Creation. Graphic Design. Landing Pages. Follow Up Steps. Measurement. Advertising. Promotions. Referral Strategies. Social Media. Engagement.

Marketing 118
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The Dangers of Being a Product Instead of a Customer

Diego Basch

I have a relatively small but stable audience accumulated over the years. I broadcast a question or a thought whenever I feel like it, and it has become one of the main channels I use to exercise free speech. Twitter is a service that I use perhaps too much. Again, Twitter could close my account on a whim because they owe me nothing.

Product 66
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Transcript of Everything You Need to Know About Creating Strategic Content

Duct Tape Marketing

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I define content as any communication with your audience that is not selling. It’s connecting with your audience without pushing your product or services. So knowing your audience has got to be step number one.