leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. For example, a contractor might be more interested in getting folks to request a quote, whereas a clothing retailer might be more concerned with that successful check-out metric.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Emotional SWOT.

Retention 48

Retention Algorithm Software Review Conversion 48

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. Try and Buy.

Customer 71

Customer Metrics Retention Clickthrough 71