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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Run a sale or create discount coupons.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Run a sale or create discount coupons.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

The rise of social media platforms has brought an impressive range of new opportunities in communication and what we see is just the tip of the iceberg. It’s far more complicated right now to keep a bad experience from hurting your business, viral marketing can fire back. by Serban Enache, CEO of Dreamstime.

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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. First: what business are you in? I’ll explain.

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?