ConversionXL

APRIL 29, 2013

In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. Viral/ Emotional State. The 4 Stages of Relationships. In this case study he talks about how he based his content framework off of Professor Mark L.

Campaign 130

Campaign Email Framework Clickthrough 130

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Media is about time on page, pages per visit, and clickthrough rates. Users buy and install your software on their device. Third: who is your audience?

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Their answers will give you better insight than the protestors and biased opinions you get using software.

Retention 48

Retention Algorithm Software Review Conversion 48