article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Your email marketing software should come equipped with a/b testing capabilities.

Campaign 111
article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. It’s not about the length really, it’s what is the right content for a particular audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. launched a contact management software. Siebel took off the most important features from the Database Marketing Systems and combined them with contact management solutions software. Andrew Chen explained this as the Law of Shitty Clickthroughs. All manual operations.

article thumbnail

Three Hard Truths About A/B Testing

ConversionXL

Every product and audience is different, and even the best research will only take us so far. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience. The software I used said Variation 1 has 0% chance to beat Control. Image source.

article thumbnail

Finding your One Metric That Matters

leananalyticsbook.com

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Media is about time on page, pages per visit, and clickthrough rates. Users buy and install your software on their device. Third: who is your audience?

Metrics 58
article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates. “Whoever is trying to get a product to an audience, they’re saying, ‘I have a solution for you’ but for the audience, a solution is alien.

Campaign 130
article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48