Remove Audience Remove Customer Remove NPV Remove Retention
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Why (and How) Optimizers Should Take Advantage of User State Models

ConversionXL

.” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. A high quality, engaged audience is anything but accidental. day 1 retention). New paid customers with total revenue.

NPV 48
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

How do freemium businesses acquire customers? What are the drivers of customer lifetime value? Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects. How do all these variables interact?

CPA 51