alexpoole.info

AUGUST 14, 2012

User experience design and research. Case study: Icon design. Give direction → Which Are More Legible: Serif or Sans Serif Typefaces? Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web.

Technical Review 85

Technical Review Software Review Design Web 85

crowdSPRING Blog

SEPTEMBER 25, 2011

Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. Business card design: BeeOsx. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

Lean 112

Lean Marketing Public Relations Small Business 112

crowdSPRING Blog

FEBRUARY 11, 2019

Choose your specific calling and then market your skills to that niche audience. How to identfy your brand's audience, and more! How to identfy your brand's audience, and more! Your company name , your company logo , and your website design should all grow from the concepts you laid out here. Email address.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

ConversionXL

MARCH 29, 2016

As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. Features are fairly objective, where benefits fully relate to your audience, and they help solve a problem that they have. When you buy an expensive car, the optional extras look so cheap in comparison.

B2B 48

B2B Framework Audience Advertising 48

Both Sides of the Table

AUGUST 3, 2009

I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats. He obviously believes this since he has become CEO of TopSpin Media – a firm designed to do just that. He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

ConversionXL

JULY 20, 2019

There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. As usual, the best way to discover which is best is to test them with your audience. Segment your audience using real-world data to deliver a personalized email and increase conversions.

eCommerce 90

eCommerce Email Conversion Marketing 90

Duct Tape Marketing

MAY 9, 2017

Great to be with you again and great to be with your audience again. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. This is a tool that we use on the Duct Tape Marketing website thoroughly for content updates, for slide in boxes. How’s that?

Search 31

Search Technical Review SEO Small Business 31

Duct Tape Marketing

NOVEMBER 17, 2022

And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. And so the approach has to be relational. It's just a matter of integrating it.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Not necessarily. Cart contents.

eCommerce 48

eCommerce Email Conversion Marketing 48

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Vulnerability isn’t easy to predict, so personally relevant threats aren’t always as easy as knowing your target audience. That’s because they are powerful emotions that, when used properly, drive people to take action.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Duct Tape Marketing

JUNE 1, 2017

Design email CTAs as a button. All email marketing campaigns begin by asking for the prospect’s name and email. Use this valuable piece of information frequently — it’s always more personal to call someone by their name. Remember to test these strategies to see what works with your email campaign. Use anchor text CTAs.

Email 59

Email Customer Marketing Campaign 59