Both Sides of the Table
JANUARY 12, 2014
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.
ConversionXL
FEBRUARY 3, 2022
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Product development allows you to expand your existing market share by developing a new product for that audience. Your customers want different things. Product development. This is what happened with Clubhouse.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. This has led to exponential growth.
ConversionXL
JUNE 30, 2019
Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. You can use tools like Versionista or VisualPing ).
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You have tons of differentiation. But life doesn’t end.
ConversionXL
MAY 11, 2017
Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. This gives me insight into what problems they’re trying to solve.
Startup Lessons Learned
SEPTEMBER 15, 2008
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. How to listen to customers, and not just the loud.
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