Audience Distribution Hosting SEM 
Startup Lessons Learned
SEPTEMBER 12, 2008
These are things that if you get right, you can optimize your way into a big, sustainable audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Problem is, you inevitably become yesterday’s old news.
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You should be able to convert at least 5-15% of your audience. You can’t build a brand on YouTube.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. This has led to exponential growth.
Startup Lessons Learned
SEPTEMBER 2, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
Up and Running
JULY 26, 2016
From small details like a friendly and casual tone in all our messaging, to large strategic investments like hosting live 24/7 support, our customers feel like they know us personally, and that gets them to create a deeper connection with our product. Google AdWords or SEM (expensive). Display ads for content promotion: Success.
Startup Lessons Learned
SEPTEMBER 7, 2008
If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Sure, Id be delighted to. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 10, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
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