David Teten

JULY 12, 2013

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 60

PR Public Relations Startup Technical Review 60

ConversionXL

MARCH 19, 2020

Use that intelligence to inform product portfolio and investment choices.”. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”).

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

APRIL 4, 2023

It also allows entrepreneurs to create awareness around their product or service and provides an opportunity to engage a larger audience of potential customers. Nonetheless, a successful crowdfunding campaign might act as a portfolio to show to potential investors. On the other hand, crowdfunding can also be risky for startups.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Startup Lessons Learned

NOVEMBER 29, 2012

It’s well-known—and we ourselves have been publicly frustrated —that white men tend to dominate the speaker rosters for tech and entrepreneurship conferences, not to mention the portfolios of many entrepreneurship programs. That was a small group of people, but the distribution was broad. Getting beyond the easy wins.

Lean 168

Lean Technical Review Programming Distribution 168

Brandanew

JULY 9, 2015

The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. They may also engage with large PR houses to get the distribution going. And then share this with your audience. There are plenty of big brands they have forayed into the business of content.

Marketing 100

Marketing SEO Metrics Agile 100

Cracking the Code

MAY 15, 2008

Audience: 40 percent voted “Yes” (while people believed overall in the emergence of the platform, the projector example did not resonate well - may be because the audience was not composed mostly of baby boomers) 3) The rise of the implicit internet (Josh) This one deserves a bit of explanation.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Occam's Razor

SEPTEMBER 29, 2009

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). There is a ton of math and rigor involved in these studies that helps you get a great understanding of your audiences, even with small enough sample sets.

Campaign 128

Campaign Analytics Metrics Search 128

This is going to be BIG.

JANUARY 24, 2011

One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. The Meetup Ground War.

Startup 116

Startup Ruby PR Sales Cycle 116