Duct Tape Marketing

FEBRUARY 2, 2022

You, you really have to put a lot of thought into providing the right context, priming your audience for this, the kind of decision that they're about to make and how they should evaluate these different options. Or they'll email 10 ideas to their friend and say, pick the best one. And that never works. If you wanna read those.

Naming 76

Naming Kansas City Kansas Technical Review 76

Duct Tape Marketing

JULY 12, 2017

Tom Webster: Yeah, we work with NPR, and it has opened up a whole gigantic other audience for them. It turns out, that it opens up a whole, specifically younger audience, for a lot of this content. You can’t see Missouri today. Tom Webster:… listening type. And it turns out, not to really. Not been pleasant.

Audio 38

Audio Media Boston Missouri 38

crowdSPRING Blog

JUNE 5, 2017

Let us count the ways… A Missouri University of Science and Technology study used eye-tracking to determine that website visitors needed a mere 180 ms to form a first impression. Because we don’t know how to speak to our product’s target audience in a clear and effective way. First impressions matter.

Design 78

Design Missouri Differentiation Advertising 78

Austin Startup

FEBRUARY 5, 2019

The Forrest Four-Cast: February 5, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Winners in 10 categories will be announced at the Pitch Award Ceremony at 6:30 pm Sunday, March 10, at the Hilton Austin.

St. Louis 49

St. Louis Startup Kansas City DC 49

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. Credibility marketing is being seen by your odd audience as trustworthy. Credibility goes to the next level because it deals with really how the perception your audience has of you.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Circulation/Audience Development.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

JULY 9, 2019

Grant Baldwin: You don’t want to put yourself in a position where it’s like, “Oh, man, I’m talking to an audience that I am way over my head or talking about a subject that I literally know nothing about.” Whenever you speak, you get some of that real-world feedback immediately from audiences.

Nashville 64

Nashville Audience Kansas City Hiring 64

Duct Tape Marketing

OCTOBER 3, 2018

John Jantsch: I am in Kansas City, Missouri. The things I really want to share with your audience is that if you purchase my book, and you read the book, and you discover absolutely nothing, nothing usable in the book, schedule a call with me. So Pam, thanks for joining me. Pam Didner: My pleasure. And you are based in Kansas city?

Sales 57

Sales Marketing Kansas City Kansas 57

ConversionXL

SEPTEMBER 30, 2020

Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University). “Personalization” isn’t just getting a first name into an email—nor is about only what you can automate.

Customer 121

Customer Sales Cycle Email Missouri 121

crowdSPRING Blog

OCTOBER 20, 2016

The issue was that every time the candidates would interrupt each other, they weren’t actively listening to each other, which was reflected each time Anderson Cooper or Martha Raddatz had to tell them to take a step back and calm down in Missouri, or how often you could hear Charles Wallace stammering in the background yesterday evening.

Las Vegas 48

Las Vegas Missouri Non-Compete Lean 48