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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. The same was true for the Product Marketing group. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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High and Low Tech Ways to Promote Your Business

The Startup Magazine

Having potential customers search for their business is only effective for customers who already know the business or product name. Video ads on YouTube can be used to reach a wider online audience as well. Name recognition is commonly referred to now as brand recognition. Billboards and Banners.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I then thought to myself was would be a quick name that could reference a dog…it didn’t take long till “Hounder” popped in my head. I mentioned it to the team and instantly we knew we found our name. I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. The same was true for the Product Marketing group.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. In either case, it’s low because it’s not a trusted source for most people – no one is speaking on your behalf like they tend to be with a link from a referring website. 8 Rob on 01.13.10