ConversionXL
FEBRUARY 3, 2022
A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
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Startup Lessons Learned
SEPTEMBER 7, 2008
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.
Startup Lessons Learned
MARCH 16, 2009
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Startup Lessons Learned
OCTOBER 26, 2009
Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. Many companies seek to involve customers directly in the creation of their products.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.
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