Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Professionals Musings
APRIL 16, 2023
For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.
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Startup Professionals Musings
JULY 20, 2020
For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.
ConversionXL
FEBRUARY 3, 2022
In 2020, Clubhouse established a market for an audio-only social platform. Such as Twitter Spaces : And Facebook’s audio chat rooms : And Spotify’s Greenroom : This strategy is only possible with a deep knowledge of your customer. This is what happened with Clubhouse. Think about the touchpoints at each stage of the AARRR framework.
Both Sides of the Table
MARCH 11, 2011
He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. His first “real&# business came in college where he designed audio speakers. Google was clear that they WOULD NOT go into this business.
Brandanew
OCTOBER 28, 2015
I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. How To Make Audio Stories Using Podcasts To Tell Your Brand Story. Use tools like: A recording room (sound proofing may be needed) and microphones/ audio equipments. 3 Things To Learn From the Mystery Show. Step 1- Set Goals.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
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