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Increase Repeat Purchases with Cohort Analysis

ConversionXL

As a result: They’re converted via email. This post gives you a data-backed approach to win more repeat sales. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. They’re converted via organic or direct traffic.

Retention 126
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. .&# kaChing has been very active in the Lean Startup movement. The Lean Startup Intensive is tomorrow at Web 2.0. says Rachleff.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Expo SF (May. for Harvard Business Revie.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science? It strokes your ego.

Audience 119
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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167
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Datablindness

Startup Lessons Learned

I got a powerful taste of datablindness recently, as I’ve started to work with various large companies as partners in setting up events, speeches, and other products to sell around the Lean Startup concept. Whenever someone decided to buy a ticket, I got an email immediately letting me know. So how do we reduce datablindness?