Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
This post gives you a data-backed approach to win more repeat sales. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. The most telling cohort, perhaps, is which promotion locked in the sale. mobile purchasers).
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