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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

That’s because we have to talk about tools (so many!), work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Each cell contains a metric (online, offline, nonline ). The Implications of Complexity.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. I open GA's keyword report. Paid Search.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

At any given time I have six or seven interesting tools running on this website. I want to constantly be in the know of new and more clever ways of working with data, tools that are often solutions to problems we don't know we have yet or tools that are sometimes seeking problems to solve!! And that's on purpose.

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Knowledge

Occam's Razor

" ~ Practical Analysis: "How do I become an Analysis Ninja?" " + Strategic Analysis Articles. Tactical Analysis Articles. Qualitative Analysis: "What's Voice of Customer? " ~ Competitive Intelligence Analysis: "What can I learn from my others / my industry? "

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Six stories, a total of eleven different data visualization techniques to inspire you to think different at work when you play with data. Be it looking at 1.1

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

It took weekends of writing and nights of editing and days of research combined with practicing the preaching by doing oodles of analysis and, more importantly, the support of the most understanding wife in the world. It will be hard for you to find a more compelling four step process to choose the right web analytics tool for your company.