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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). And so much more.

Analytics 165
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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

Culture is a stronger determinant of success with data than anything else. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. This post is organized into the following structure: Ladders of Awesomeness #wth. Digital Attribution's Ladder of Awesomeness.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Surely you are not surprised that digital finally beats TV. The only reason good old digital is beating TV is mobile. Still, let me try to surprise you. Amazing, right?

Analytics 141
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Hour-by-hour report please. :)? , Let's do this!

Analytics 131
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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? You can be successful only with a detailed tracking and implementation concept. Can all data be stored within Google Analytics? . Image source ).