avinash silly-marketing-data-strategy-metrics-mistakes 
Occam's Razor
MAY 2, 2017
The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. I usually ask them back: What are you trying to get done with your digital strategies ? But, what if we did not have that opportunity?
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Don't make that silly mistake.
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Occam's Razor
OCTOBER 24, 2016
Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. The mistake is yours. Step 1: Optimal Metrics.
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. The case study seemed to contain a rookie mistake. It was huge. Facebook works.
Occam's Razor
DECEMBER 9, 2013
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). Don't do paid search.
Occam's Razor
APRIL 29, 2013
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some absolutely did not use data to do their digital jobs.
Occam's Razor
MARCH 23, 2010
Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. That it results in you making fewer mistakes. You'll have no time for data analysis, certainly not for data actioning. ~ This instant.
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