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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02] 7:02] What are some of the platforms for a community that works well for smaller businesses? [10:42] Are B2B communities B2C?

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Brian Dean: Sometimes if you can swing it, like if you have a staff and you have a writing staff and you have an editorial process, you can put out multiple pieces of content a day that all check those boxes, but for most small businesses, including mine, it’s better to stay small. Now they have plenty. Brian Dean: Plenty.

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How to Use LinkedIn to Grow Your Network

Duct Tape Marketing

LinkedIn is a powerful tool for small businesses looking to grow their network. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well. Use Ads Selectively.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. But they might want to read a customer story on how you helped a small business succeed. Curate the right items and allow the customer’s impulses to do the work. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

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Transcript of What Megatrends Will Shape Your Business?

Duct Tape Marketing

” Rohit Bhargava: I think that some of the writing I was doing early on that related to curation and specifically content and content marketing. Everyone at that time when I wrote about curation was saying, “Oh, it’s all about content marketing. ” And curation became much more important.

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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

Subscription box businesses actually do this by eliminating the need to sift through and choose from hundreds of thousands of products; instead, the choice is made for the customer. They get a curated selection for an affordable price. It’s why on Amazon all you’ll get is a gift card to spend toward those chosen-for-you boxes.

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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. His practical take on small business is often cited as a resource in publications such as The Wall Street Journal , The New York Times , and CNNMoney.