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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

PAS framework: problem, agitation, solution. Framework for framing the discipline. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. It’s not about long vs. short.