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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. A more efficient approach to fundraising than haphazard networking is to mine the data exhaust from the limited partner universe to identify those LPs most likely to find your fund attractive, and focus all your energy on them.

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Is Social Proof Really That Important?

ConversionXL

Use this if you’re marketing B2B software, agency services, etc. Social Media – Praise from current customers and/or brand advocates in the form of tweets, Facebook posts, Instagram comments, etc. Save every positive thing people say about your product or service via social media. How does he convince people to register?

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Here are a few: NeoReach. TapInfluence. Revfluence.

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Startup Tools

steveblank.com

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?