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2010 VC Funding Outlook for Startups – Prepare for Winter (Part 3/3)

Both Sides of the Table

It affects even B2B companies because ultimately most must sell to companies who sell to consumers and if they suffer they cut back on suppliers. Unemployment coupled with a stock market drop will stop this spending cold IMHO. This will likely cause the stock market to contract. It is also a result of pent-up demand.

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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Every social network has its own content specifications (e.g., For example, stock image platform Dissolve hit over 2.7

Audience 122
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How & Why You Should Invest In Getting Good Testimonials w/ Examples

ConversionXL

Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. According to WikiPedia, William Shatner’s stock in Priceline rose to roughly $500 Million dollars in the first 4 years he was their endorser. Their test page provided a video testimonial. So don’t be shy.

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15 Entrepreneurs Discuss Whether or Not Twitter Is Dying

Hearpreneur

For me, Twitter is still the #1 social network because it is (or can be) *truly social*. What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. 5 Dimensions of Rockstar B2B explainer videos. How To Create An Explainer Video That Converts.

Analytics 134
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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Michael Lazerow, CEO and founder of Buddy Media , spoke about how companies can power social connection to drive a brand’s business and use of power of social media to create shareholder value in a world where the difference between a good and great company is how much customers are willing to be brand advocates.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

The Pebble Smartwatch itself comes stock with a fairly standard feature set – email, clock, heart rate monitor etc. Fabulis.com was initially intended to to be a social network for gay men. Problem was, Facebook, Yelp and Groupon were gay enough where a dedicated social network wasn’t entirely necessary.