A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
Individuals don’t make B2B buying decisions; groups do. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Because of this, even a small deal may warrant a one-to-one marketing approach. ABM doesn’t stop at lead generation or new opportunities.
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