Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. It was a huge success, resulting in a 22% increase in sales pipeline , 59% engagement rate, and 300% increase in page views. ABM makes sense.
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