B2B Channel Iceland Metrics 
Occam's Razor
NOVEMBER 18, 2014
At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! It is pretty nice.
Occam's Razor
SEPTEMBER 21, 2015
Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. To come up with the so what for the above user behavior, two posts for you: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models and Multi-Channel Attribution: Definitions, Models and a Reality Check.]. #6.
Expert insights. Personalized for you.
143 
Let's personalize your content