B2B Channel Media North America 
crowdSPRING Blog
JANUARY 30, 2013
MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.
View from Seed
AUGUST 30, 2016
These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. SMBs account for 54% of all US sales.
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crowdSPRING Blog
FEBRUARY 6, 2013
B2B marketers use numerous social networks to distribute content. But there are many different channels for you to share your content, including social networks, email marketing , events, pay per click advertising (PPC), and even long-tail opportunities like search engine optimization (SEO). For example, in U.S.
crowdSPRING Blog
OCTOBER 31, 2013
After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. Elliot’s criticisms were met with a strong response from Facebook and other media outlets. Other media outlets reacted quickly. Zuckerberg: Facebook is failing marketers.
searchengineland.com
MAY 30, 2012
B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. PRO Guides.
Cracking the Code
OCTOBER 10, 2008
Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5.
Duct Tape Marketing
JANUARY 8, 2015
Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. The average cost per lead in North America is significantly less when using inbound marketing strategies. Source: Social Media B2B ].
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