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The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. B2B marketers are using an average of five social distribution channels and the majority use 10 or more tactics. Growing Your Small Business Using Social Media: The Facts.

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28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. As we have all been transplanted into the digital realm, social media and influencer marketing is bigger than ever.

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[Review] Going Social

YoungUpstarts

If there’s one thing I’ve learned from reading books on social media, it’s that there’s already a very significant shift in the mindsets of businesses towards the acceptance of using social media as a tool to engaging consumers.

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10 Ways To Promote Globalization In The Workplace

YoungUpstarts

To promote to specific individual international communities, look to social media. There are many other types of social media channels beyond the typical ones used in North America, like Facebook and Twitter. Find out what social media services are influential in your specific region.

Global 100
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. A few stats to consider on the market opportunity in North America alone: 28 million SMBs in North America, with roughly 60 million employees.

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How To Attract Customers And Not Waste Your Marketing Budget

crowdSPRING Blog

Should you invest your marketing time and budgets in social media , inbound marketing , content marketing , banner ads, pay-per-click advertising or customer service ? Investing in the wrong marketing channels will do little to help your business grow but can quickly challenge your team and waste your marketing dollars.

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The Small Business Content Marketing Paradox

crowdSPRING Blog

But there are many different channels for you to share your content, including social networks, email marketing , events, pay per click advertising (PPC), and even long-tail opportunities like search engine optimization (SEO). Related posts: The State of Business To Business (B2B) Content Marketing In North America.