ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. It makes it easy for users to claim their incentive (via a link), and it makes the program cumulative.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Reducing churn rate. LTV = ARPA * % Gross Margin / % MRR Churn Rate. How is Optimization Different for SaaS? Creating promoters and referrals.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Set up loyalty programs to reward customers. Image source.

Customer 140

Customer Marketing Social Media CPA 140