ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 8, 2021

Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. Some businesses even include a portion of freemium development costs (such as server maintenance) in their CAC. You’ll find examples of using both customer and MRR churn rates.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Conduct client development interviews. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. Yet many B2B companies don’t have a clue. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48