CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. Use physical devices in your hand to test or a physical device on a cloud-based service. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Preferences, intents, etc.
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