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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Use physical devices in your hand to test or a physical device on a cloud-based service. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Preferences, intents, etc.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. Cloud-based data warehouse Snowflake had an ambitious goal to triple its revenue. Tools for IP-targeted ads: MRP ; Terminus. ABM doesn’t stop at lead generation or new opportunities. Account-based marketing flips the traditional marketing and sales funnel upside down.