B2B Conversion Direct Marketing North America 
Occam's Razor
JUNE 6, 2011
There are free sources like Conversion University (video, audio, more). If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as direct marketing or market research) then that is also well worth the investment. There are books galore. Worked hard.
ConversionXL
APRIL 20, 2016
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. Even in B2B copy, you’re still addressing human beings.
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