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Web Analytics Career Guide: From Zero To Hero In Five Steps!

Occam's Razor

If an institution near you provides a course in quantitative or qualitative analytics (even traditional analytics such as direct marketing or market research) then that is also well worth the investment. 252 North America, 11 Europe, 6 Asia, 1 Africa, 2 LatAM). It will absolutely jump start your career. That is it.

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When Jargon Converts (and When It’s Just Cheesy)

ConversionXL

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? In North America, if your name is John , people will be more trusting of you than if your name were Zesiro. Even in B2B copy, you’re still addressing human beings.

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