Remove B2B Remove CPA Remove Programming Remove Technical Review
article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. You might then decide to start an affiliate marketing program to help you reach new audiences. How Does It Work, Exactly?

article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. More technical. What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience. Conrad – great post on how to do a good technical position interview. PRO Guides. Search Week Newsletter. Search Month Newsletter.

SEO 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). And they did not have the technical horsepower to do Visitor-centric analysis. Notice above I only have two CPA values.

Channel 161
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. You don’t have a website.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140