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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

The advanced technical knowledge of university professors in engineering and science, for example, makes it harder for them to teach first-year students effectively. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. For marketers in B2B sales, the challenge increases.

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Guide to Create an Uber for Courier App

ReadWriteStart

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

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The 5 Sales Tools Every Company Will Use in 2019

ReadWriteStart

When building a personalized app for the donor registration organization DKMS, the software development team at Clevertech focused on simplifying and streamlining the original system to help retain users. Node, an AI-powered discovery engine , is going all-in on sales enablement.

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content? Conclusion.

SEO 121
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Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Too often though, it’s the result of performance needs not being properly assessed at the start of work. So, why does this happen?

Web 200
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Can offer much better data due to true user basis then tools like GO or Optimizely. It’s not cheap.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. With certain complex products, this will need an on-site installation by a sales engineer, which sends costs through the roof. that directly tackled the problem of acquiring customers.