Remove B2B Remove Differentiation Remove eCommerce Remove Sales Cycle
article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. A more complex sales cycle.

B2B 130
article thumbnail

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.

eCommerce 131
article thumbnail

Sell More By Being Human and Building Relationships

ConversionXL

Or as Davit Meerman Scott puts it : The problem with the B2B happy multicultural conference room with computer shot is that it has become a cliché. Amazon (and most ecommerce sites) have generic photos that don’t create any context at all. All of a sudden now you’ve differentiated yourself first by adding value.

Stock 105