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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Study: LinkedIn Positioned To Become First Global Economic Graph, Business Platform On Par With Google And Facebook – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link].

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

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Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. How GumGum uses personalized content to close enterprise B2B companies. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads. A “quick pivot” to ABM isn’t realistic.

Marketing 100
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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).

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Four Responsive Email Layouts

marketingland.com

About The Author: Chris Studabaker is Global Practice Manager, Design Solutions at ExactTarget. Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. Whitepapers: The B2B Marketers Roadmap to SEO Success. Search Engine News, SEO & PPC Info. Research: New! See More Topics.

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